For 20 years, TOYCON PH (The Philippine Toys, Hobbies and Collectibles Convention) attracts 30,000 visitors from all over the country each year.

TOYCON PH is a pioneer in the Philippine pop culture events circuit, which started as a small event at the Megatrade Conference Center (Megatrade Hall, SM Megamall).

The event aims to be the leading pop culture playground in Asia, showcasing Filipino creativity, innovation, and talent through toys, hobbies, games, entertainment and digital content.

TOYCON PH 2023 will be held at the SMX Convention Center Manila on the weekend of July 7 to 9, 2023 (Friday to Sunday).