The Pandemic is a game-changer.
In the events management industry, the pandemic changed the way we do business. From physical events to virtual events as the way of life.
While other countries are doing hybrid events, the Philippines is far from this scenario. It is with this reality that acceptance and adaptation are keys to becoming successful in the events management industry.
Almost all companies are looking how to support their sales heavily affected by the pandemic last year. They are trying to figure out how to rejuvenate the business despite the challenges.
Virtual events are the answer to this puzzle.
Virtual events proved that they help increase the awareness level of brands and associations. The Philippine government and its agencies are using virtual events to continue their service to the Filipinos. Without virtual events, we will never have updates on what is happening in our country.
Of course, there are still traditional media to get information but it is an expensive platform compared to virtual and digital platforms.
Besides, the number of Filipinos using the internet and social media increased tremendously. Along with it, Filipino consumers acquired a new behavior skewed to the use of digital.
It is not surprising that virtual events strategically placed in social media are an effective way to reach a large number of Filipinos and achieve the awareness target of organizations and associations.
Best of all, social media allows virtual events to be boosted or rewatched by the target audience. Further increasing the awareness level.
They say that If you continuously hammer the head of the nail it will penetrate even the hardest wood. Virtual events for awareness campaigns perform this. It continuously hammers the audience to engage them until they are convinced to buy the products and services. At last, sales are generated.
It is not a linear persuasion. Recently, Google released a study that the customer journey is muddled. Customers take a repetitious path before opening their wallets.
No matter how those sales transpired, we can be sure that virtual events, when implemented, helped in the sale.
If you one of those companies that have not yet employed in your tools virtual events in the Philippines. The time is now to do it.