Our more than two decades of experience in event management in the Philippines shows us clearly what is event management.
The best definition of event management is knowing the purpose of the event, gathering the right people to achieve the purpose of the event, and planning the execution of the event to satisfy the main stakeholders.
The Purpose of the Event
Whether you are the event organizer ( the producer) or the event manager ( the implementor) you must know and understand the purpose of the event.
Pinpointing the correct paths and strategies to shape the event is the result of a deeper understanding of the purpose of the event.
In the end, a spectacular event fails if the purpose is not met.
The Right People of the Event
Gathering the right people to achieve the purpose of the event is crucial. After all, event success is people-driven. You must assemble all the experts in each critical area of the event to ensure comprehensiveness.
The right people give you peace of mind. Knowing that these experts are empowered to take the right actions in ensuring their assigned area delivers as expected, sometimes surpassing expectations.
The Plan of the Event
Without the plan, the purpose faces doom, putting people in disarray and uncertain about what to do.
If you do not want to fail, plan!
Remember, a building is standing because of a blueprint – a plan!
In summary, the best definition of event management includes the three crucial elements of successful event management.
By Orly Ballesteros
COO Exlinkevents