So Covid19 happened.
An international pandemic engulfing every nation with fear. This means no mass gathering. For event management companies like us, it means no business.
In the Philippines, the government declared a lockdown for almost 30 days. A one week of no event or no activities is an eternity. How much more is that longer period.
As an event organizer, this is beyond our control. Let us focus on what we can control. Here are things we can do.
- Engaging Our Clients and Partners
This is the time that we must engage more with our clients and partners. Engagement focused on showing that we care. Definitely, their businesses are also taking a hit because of the lockdown.
Communicate with your clients and partners. Know how they are doing in this time of crisis. Let them know you are praying for them and their families.
This is the time that you cannot sell or ask for their business
2. Engaging and Keeping Updated with Your Associations
If you are part of different associations, the best thing to do is to share information and knowledge. What are they doing in this difficult time? Listening to their opinions can give you great insights into what to do with your business.
Your associations comprised of a lot of thought leaders, businessmen, and experts. This is a very important resource for your survival.
Right now, two of the best platforms for sharing information are Viber and FB Messenger. If you are added in very productive groups don’t leave. Maximize the gift of information that these groups provide.
If you are one of the leaders of your associations, show your leadership by providing morale-boosting actions. One of the best ways is to create an official statement that the government must know and act on how to help your association’s industries.
3. Joining and Engaging in Facebook Groups Created for this Situation
The more you expand your network and space to get ideas and insights, the better for your business.
This is also a great networking platform that you can use when the condition returns to normalcy. Also, you can search for potential business partners and clients in these Facebook groups.
4. Documenting All the Government Aids for Your Business and Industry
The government is working hard to cushion the effects of Covid19 in different industries including the event management or MICE industry. You have to document it.
When this condition gets better avail all these aids and subsidies. It is your legal right to enjoy these benefits.
5. Managing the Morale of Your People
The most affected of this current situation that you are directly responsible is your people. Your company’s core values will be challenged. If you are an SME company the bigger the challenge.
Unlike bigger companies, our resources are smaller and limited. The crisis is a big strain on our financial capabilities. But we have moral responsibilities to our people. The answer to this issue is striking a balance between your company’s survival and your employees’ need.
Besides financial aid, your people need to feel that you are concern with their plight. Our humanness as a leader is best displayed in this time of crisis. Make yours shine.
6. Planning and Preparing for the Bounce Back
Tough situations don’t last but tough organizations do.
Besides knowing this fact, you have to plan and prepare for your bounce back. There will be a lot of opportunities in the event management industry as companies scamper to also recoup their losses.
Create a strategy that will tilt those opportunities in your favor.
Those that fail to plan will be left behind. Speed is of the essence. In this age, being slow means death.
In summary, stay still. Do not panic about things that you cannot control but act on things that you can control. In this way, you will remove the stress in your life and organization and become better in handling this current situation.
This will pass soon. Our task is to be ready and prepare.