Event Management in the Philippines and the 7 Ps of Marketing

Event Management in the Philippines and the 7 Ps of Marketing make the event successful.

The Event Management Team that knows the 7 Ps of Marketing creates a better experience for the audience.

So what are the Ps of Marketing?

The 7 Ps of Marketing comprise of

1. Product or Service – the Base P or the solution to the audience problem – needs, wants and expectations.
2. Price – the cost of getting the product or service.
3. Place – location in accessing the product or service
4. Promotion – the communication tools to inform the product or service availability.
5. People – the staff, stakeholders, and suppliers of the product or service.
6. Process – the steps to get the product or service.
7. Physica Evidence – the experience or proof of concept of the product or service.

If the event management team has a strong grasp of the 7 Ps, they can create a strong 7 Ps marketing mix strategy. Combined with the event management concepts, you will have a satisfied client.

This works all the time.

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Orly Ballesteros is the Chief Operations Officer of Exlinkevents. He has more than 20 years of experience in the event management industry.