
Event Management in the Philippines and the 7 Ps of Marketing make the event successful.
The Event Management Team that knows the 7 Ps of Marketing creates a better experience for the audience.
So what are the Ps of Marketing?
The 7 Ps of Marketing comprise of
- Product or Service – the Base P or the solution to the audience problem – needs, wants and expectations.
- Price – the cost of getting the product or service.
- Place – location in accessing the product or service
- Promotion – the communication tools to inform the product or service availability.
- People – the staff, stakeholders, and suppliers of the product or service.
- Process – the steps to get the product or service.
- Physica Evidence – the experience or proof of concept of the product or service.
If the event management team has a strong grasp of the 7 Ps, they can create a strong 7 Ps marketing mix strategy. Combined with the event management concepts, you will have a satisfied client.
This works all the time.
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Orly Ballesteros is the Chief Operations Officer of Exlinkevents. He has more than 20 years of experience in the event management industry.