North America’s event trends and its relevance to Filipinos

Eventbrite has released its “2020 Event Trends Report: The State of Gathering in North America,” sharing data which shows that the events industry shows no signs of pausing.

The events industry is somehow stable

In the said research, done using data gathered from North American users of Eventbrite, 96% of event professionals think their team size will stay the same or grow; 73% count on ticket sales as a top source of revenue; 40% expect their budget to increase this year, and 64% are happy with their jobs.

In the Filipino context, if we are to talk about the number of events happening in the country, we have a good chance to catch up with North America provided that the economy goes well. Bangko Sentral ng Pilipinas said year-on-year headline inflation increased to 2.9% in January 2020 from 2.5% in December 2019.

Experience makers eventually get hooked on the sustainability buzzword

Environmental Impact and Sustainability is soon established as a key performance indicator, citing the response of 59% of North American event professionals at the start of 2020 versus a measly 6% data in 2019.

Some examples of sustainable event measures include paperless tickets and the use of recyclable materials, which some organizers in the country very much aware of.

Diversity is another key

Also in the research, 65% of event creators in North America said that diversity is an important focus, and 81% agree that promoting events to a more diverse audience is a socially-conscious way to scale their event.

This includes welcoming audiences who are Persons-of-Color or part of the LGBT community.

In the Philippines, some pop culture events have a code of conduct for everyone to ensure that harassment is not allowed. By now, the concept of gender-neutral restrooms is no longer a far-fetched idea.

Challenges and Opportunities

Among the challenges event professionals in North America face is reaching more attendees for less money. This is an opportunity to leverage heavily-cited types of marketing such as word-of-mouth (95%), social media (90%), and email marketing (80%).


There are many more insights from Eventbrite’s research and we recommend every event professional to read it for their own understanding. Enjoy your event profession this 2020!

P.S. We are opening our doors for Event Assistants/Project Coordinators – send your resume to info@exlinkevents.com and we’ll get in touch with you. 🙂

Photo by Pablo Heimplatz on Unsplash