Not literally, of course, but in a demonstration that would snap the 2017 Siebel Scholars Conference attendees awake as the event — which addressed cyber security — got underway in Washington, D.C., on March 3. Inside the National Academy of Sciences Building, where most of the event took place, VanRosendale made sure that each of the 1,000-plus attendee strapped a PixMob band to their wrist. Participants were told that the light-up bracelets pulsed red to simulate a heartbeat, and everyone’s was pulsating as a video started.