One of the best and least expensive marketing tools you have available to you is Instagram, which has proven to be a powerful platform, especially for event pros. Instagram is a place where couples go to get inspiration, research wedding professionals, and see if you might be a good fit for them as they plan their wedding. But are you using it as effectively as you might be to reach and attract your ideal client?
Here are nine best practices to follow as an event professional:
1. Have a strategy. How often do you plan to post and at what time? What scheduling tool will you use to post? What type of content do you want to share? What “calls to action” should you incorporate into your posts? What data do you plan on tracking? These are all questions to ask yourself so that you can create a strategy for your Instagram posting. By clearly defining and mapping out your goals, you’ll no longer be throwing spaghetti at the wall and hoping it will stick. You’ll have a plan of action to help you stay focused and meet your goals. If it can’t be measured, then it’s branding. But ultimately, you’re not on Instagram to build a brand, but to book clients.