Innovation Master Class

Introduction to User-Centered Innovation
in a Business Context

Register Here

The Innovation Master Class is set to be be held at the Tower Club Makati this Friday, June 23. Read on to know more about this upcoming Innovation Training event catered to all industries.

Key Takeaways

  • Learn how businesses can use design thinking to build and scale a process around innovation;
  • Understand what leading companies do to foster innovative ideas;
  • Incorporating user-centered design into your innovation initiatives;​
  • Learn how to build internal engagement through a design thinking culture;
  • Learn how to awaken creativity and transform it into business advantage.

Design thinking is an innovation method and mindset originating at the Stanford School of Engineering, where it was developed and refined by decades before being picked up by the global business community.

Its fame arose when design thinking made a way into business circles, to the point that it is a global movement for human focused innovation, and a standard component of innovation activities in large and small organizations.

Design thinking, applied in the right way, can unlock tremendous innovation potentials. While Singapore has embraced its methodology with open arms there remain many questions around its impactful application.

This module is an 8-hour innovation deep dive explaining the nature of design thinking and its practical application facilitated by Philipp Kristian Diekhoner, experienced design thinking practitioner and alum of the HPI d-school, one of the preeminent global schools for design thinking education.

It aims to provide a solid foundation for creating better products, services, and experiences and maximizing new value creation through innovation.

This innovation training session has an intensive course incorporating best practices on conducting real-world customer interviews, interpreting primary and secondary sources and research, framing an innovation challenge in ways that maximize its potential, achieving a high quality of ideas, and rapidly testing concepts with actual users.


Great innovation starts with the user. This workshop demonstrates how user-centric innovation works and how it can be applied in a business context, regardless of startup or large corporate.

Participants learn about design thinking and experience the key elements of the method first-hand. The session concludes with practical tips for how to use design thinking to enrich one’s day job and innovate more effectively.

Additional Key Learnings

  • How to apply the basics of design thinking
  • How to frame innovation challenges
  • How to unlock your creativity
  • How to conduct user interviews
  • How to ideate effectively
  • How to make ideas tangible
  • How to test ideas with real users

Course Outline

I. Warm-up (Living Maps) and intro to the design thinking process (The Cake Exercise)

  • A sequence to unlock your creativity for business
  • Fast-paced, team-based problem solving
  • Impromptu presentation of results

II. Design thinking basics

  • What is design thinking, and where does it come from?
  • How is it being applied in business?

III. Discussion and selection of design challenge (office pantry)

  • How to frame problems and opportunities the right way
  • Defining unique, specific challenge statements

IV. Initial ideation round (negative-to-positive technique)

  • From analysis to creativity with rapid problem-based ideation
  • Generating a high volume of ideas
  • Grouping and selecting ideas

V. Working lunch with field interviews (among group, and with public)

  • Understanding the importance of empathy to innovate andapplying it
  • Best practices when doing field interviews (customer development)

VI. Insight sharing and design challenge reframing

  • Iterating both the problem and the solution

VII. Ideation round two

  • Understanding how quality ideas come about
  • Accelerating results by changing perspective

VIII. Group swap

  • The role of diversity and interdisciplinary team dialogue in ideation

IX. Rapid prototyping

  • Why innovation requires ‘thinking with your hands’

X. Field testing

  • Getting real-world feedback early on in the process

XI. Sharing and discussion of learnings

  • Learnings and insights, questions, comments
  • How has your view on innovation changed?

XII. Key takeaways and wrap-up

  • What will you do more in future?
  • What will you do less?

Learning Investment





Price for 1 minute



PhP 8,977.00

+ 12% VAT


PhP 15,000

+ 12% VAT




Inclusions: AM and PM Snacks, Lunch, Conference Kit, ID, Certificate of Attendance


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