Going to the movies used to mean deciding what film you wanted to see and picking a cinema. Today, moviegoers can also choose their seat location, whether they want a private nested chair for couples, and can even select dinner entrees and drinks to go with their rom-com. That’s an elevated customer experience — and the topic Bridget Brennan will explore as it relates to business events and other industries in her keynote presentation on June 13 at PCMA’s Education Conference in Cleveland.