Event planners share tips to ensure a booth stands out from the pack.
Trade shows by nature are often formulaic: think large open-plan rectilinear spaces and booth sizes with set parameters. From an attendee’s point of view, there can be too much choice and too little distinction.
Technology is one way to achieve cut-through. Audiences are hungry for the latest experiences technology has to offer, and if they can get their hands on it before anyone else, all the better.